About Us

The Main Store

The Main Store, family owned and operated since 1956, is Northwestern Wisconsin's premier recreational rental headquarters for Sea-Doo PWCs, pontoons, fishing boats, Ski-Doo snowmobiles, and STIHL lawn equipment. We also offer boat storage and winterization, non-ethanol gas at our convenience store, and over 50 mini storage units at two convenient locations! If you will be in need of winter snow removal, we also have you covered there.

All ATVs and UTVs must display either a Wisconsin registration or an ATV trail pass to ride on our trails. Only machines meeting the state definition of an ATV/UTV are allowed on these trails. Please follow this link for the state definitions and registration/pass information: https://dnr.wi.gov/Permits/registrationandtitling.html#1.

For information on fun family things to do in Burnett County or just to see what events are taking place in the area, visit https://burnettcountyfun.com.