The Main Store

Welcome to Our Store

Your Premier Recreational Rental Headquarters

The Main Store, family owned and operated since 1956, is Northwestern Wisconsin's premier recreational rental headquarters for Sea-Doo PWCs, pontoons, fishing boats, Ski-Doo snowmobiles, and STIHL lawn equipment. We also offer boat storage and winterization, live bait, DNR licenses, along with non-ethanol gas at our convenience store, and over 50 mini storage units at two convenient locations! If you will be in need of winter snow removal, we also have you covered there.

Customers from the surrounding Northland and other areas trust The Main Store for our services. If you live or have a cabin in Northwest Wisconsin, stop by our location today.

Our phone number is (715) 259-7888 and you can also click here to contact us. We're waiting to hear from you! Be sure to like us on Facebook.