New Non-Current Sea-Doo PWC Sale: All inventory must go! Click here to browse online.Run Fearless Sales EventSTIHL Dealer DaysAction Camera PromotionSpring Fever Sales Event (DS)Get Up To $1,000 Rebates On Select 2018 Models
New Non-Current Sea-Doo PWC Sale: All inventory must go! Click here to browse online.Run Fearless Sales EventSTIHL Dealer DaysAction Camera PromotionSpring Fever Sales Event (DS)Get Up To $1,000 Rebates On Select 2018 Models

The Main Store, family owned and operated since 1956 is northwestern Wisconsin's premier recreational dealer of boats and pontoons, four-stroke outboard motors, personal watercrafts, ATV, UTV , snowmobiles and Stihl outdoor equipment. Whether you're looking for the latest new products from Ski-Doo, Sea-Doo, Can-Am, Evinrude, Crestliner or just today's best clothing and accessories—we've got you covered! Stop by our large showroom and take a look at our in stock inventory. If you don't find exactly what you are looking for we can order it!

Customers from the surrounding north-land and other areas trust The Main Store for boat motor repair, boat storage, winterization, and BRP maintenance. If you live near Northwest Wisconsin, the Twin Cities, or Indianhead, stop by our store or browse our extensive online catalog from anywhere in the world!

Our phone number is (715) 259-3311 and you can also reach us by email using the drop down up above, under About Us, click Contact Us. We're waiting to hear from you! Be sure to like us on Facebook.


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